Consuming sustainably

with cleanEuro!

clean€uro is a method to self-assess the sustainability of our consumption. We understand by "sustainable" a way of living, that is not at the expense of future generations or people on other parts of the planet and that leaves space for nature.

You ask at every purchase: Is this FAIR, ECO, LOCAL? For every YES you grade one third of the purchasing price as CLEAN.

For sustainability assessments it is generally necessary to have a lot of information on a product or a service. Fortunately a rough, indicatory but not "super-accurate" assessment with a few details is possible. This can then be refined whenever your knowledge expands.

To start with there are a few simple rules for the three indicators FAIRECO, LOCAL, that will hereafter be pointed out and explained. At the same time the subjective assessment scope will be described, that makes the method a method of self-assessment.

How does the cleanEuro-method work in detail?

Information can be found  here.

clean€uro is a project on sustainable consumption. Sustainable consumption also supports sustainable production.

clean€uros sister-method is the futuro sustainability price - a detailed method for a quantifiable sustainability assessment - social and ecological life cycle assessment.

New: Clean€uro-Comics!

Sustainable consumption simply explained here.






Buying with clear conscience: Fair trade products!

FAIR is the indicator measuring the impacts of our consumption on other people. We declare products as FAIR, if they are produced under humane conditions. The same applies to services.

Not only the people directly involved in the process of production count. It is also important, how the living conditions of others (children, jobless, old and sick people) are.

We consider a product as FAIR, if it comes from fair trade or from countries with good social standards, and if the soil is used provident. 



Eco-products take care of the environment!


ECO are products characterized by as many indicators as possible:

  • provident with resources
  • little harmful substances
  • little waste
  • natural diversity.


Services are in general ressource-saving, so they will mostly be ECO. Example of products include: organic apples without packaging, durable furniture made from wood certified under FSC.


In daily life you will find products in between: organic apples with plastic packaging, softdrinks in returnable containers, durable wooden furniture without FSC. It is up to you, where you draw the boundary between ECO and non-ECO.  





Products from your region are climate-friendly!


LOCAL are products, that meet as many of the following criteria:


  • low energy consumption
  • little greenhouse gases
  • short routes of transport.


Producte have a long way to goin an  increasingly globalised economy based on the division of labour, in which decision seem to be based on only one measured value: maximized profits. Transportation is too cheap, so the road is used as an interim stprage. This can only be solved on a political level.


The global transportation system has impacts on local and on global level.


If we suceed with lobbying for more regulation and fair pricing for transportation is uncertain. But on personal level we can act today: with purchasing goods from the vicinity. Local has only to do with milage, not with national borders: Milk in Vienna from western Hungary is closer than from Tyrol.

It has a big importance with products, that do not differ in quality: e.g. honey from Styria instead of Tasmania, Salt from Bad Ischl instead of the Himalayan.


You will find a variety of origins in your store, just try the next time, how small your food milage can be, next time you go shopping!

The best choice in food is seasonal, local fruit and vegetables. They combine lowest climate impacct with low prices and highest level of nutrients.


To reach a low energy consumption have a look at the store, which product has a low consumption during use.